Boicot - Revista literaria

A literary publishing that critiques, reviews, and offers opinions on literary works from movements such as absurdism, nihilism, and anarchy.

CategoryEditorial
Year2017
ClientUPC Literature group

Boicot is a literary project initiated by Modern Languages graduates who seek to promote the philosophical and literary currents of existentialism, absurdism, anarchism, and nihilism.

Through the publication of related content, the platform aims to encourage critical thinking, introspection, and debate on topics such as individual freedom, life, death, power, and other existential issues.

The team of Boicot aims to create a space where readers can delve into these philosophical and literary movements and engage in a dialogue about their implications in contemporary society.

The target audience included academics (teachers, students, administrators) from humanities/social science faculties. Also literature enthusiasts living in the city.

Research

Based on the research data, we were able to create a persona that represents the average readers and potential readers of the Boicot publication.

Ana (25, F) Languages Student (CO)

Interested in absurdist, existentialist, anarchist, and nihilist literature. Preferring contemporary styles, she seeks updates on latest literature. Her goal finds high-quality content aligning interests; her challenge finds engaging, accessible material.

Interviews sampled the target audience (academics, literature enthusiasts) randomly to validate Boicot's requirements. Data on viability and reading willingness informed project direction and goals.

Research concluded Boicot's target audience sought existentialist, absurdist, anarchist, and nihilist literature. Academics (teachers, students, directors) and city literature enthusiasts, they wanted cutting-edge news and new works. Preferring contemporary styles and color schemes, their interests confirmed a requirement and enabled more creative freedom with others.

Work Process

The bohemian graphic style was designed to be contemporary and appealing to the target audience. The covers were eye-catching and conveyed the essence of the content.

The outcome of the project was a publication that successfully incorporated the suggested graphic style while still adhering to principles of readability, composition, and reading order.

However, the design principles were flexible enough to allow for modifications and deviations for special editions where the artwork could have a symbolic or abstract meaning.

Approach

The project's success engaging literature enthusiasts and promoting thought-provoking content validated aims. Carefully researching the target niche audience ensured viability and impact. Crafting work aligning contemporary yet bohemian style with cutting-edge content, the platform attracted passionate readers and writers. Overall, Boicot achieved desired goals through an informed focus on audience and result.